Modes

notes toward com­pos­ing poetics/praxis, Project 1

» task: “To extrap­o­late from lit­er­acy to elec­tracy, we need to find some pop­u­lar behav­ior in our medi­ated expe­ri­ence that is as famil­iar to us as hav­ing a con­ver­sa­tion was to peo­ple in an oral appa­ra­tus.”
— Ulmer, Inter­net Inven­tion p.143

→ con­duc­tive logic? (infer­ence, “flash” of insight?)

“just as Plato invented the dia­logue as a hybrid with oral and lit­er­ate fea­tures,
so too now is our con­sul­tancy a hybrid selected from oral, lit­er­ate, and elec­trate ele­ments.”
— Ulmer, p.156

Ulmer Dia­grams

• Appa­ra­tus The­ory chart
• Modes of Infor­ma­tion chart (expanded)

 

 

 

» “In con­duc­tion the infer­ence path moves from mate­r­ial thing to another thing, from sig­ni­fier to sig­ni­fier, with­out recourse to the abstrac­tions of rules and cases. — Ulmer (Inter­net Inven­tion p.156)
» “the deci­sion among many post­mod­ern artists to stop oppos­ing the mass media, and instead to appro­pri­ate the icons aris­ing within com­mer­cial media as a new dis­course, marks a new phase in the inven­tion of elec­tracy.” — Ulmer (p.167)

 




 

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• related? “If Every Web­site Got A Dra­matic Movie Adap­ta­tion | Cracked.com Phở­to­Plasty Con­test 13 Oct 2010

 

 

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Another Day at the Second-Life Office

 

“Sec­ond life is not a game: it is a multi-user vir­tual envi­ron­ment.
It doesn’t have points or scores; it doesn’t have win­ners or losers.” — Dwight

 

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“There’s no more sure-fire way to kill something’s intrin­sic comedic value than to try to exam­ine what makes it funny. The minute you start think­ing, you stop laugh­ing.
[…]
After all, the com­edy sketch — short, sweet, com­pletely silly or shot through with social com­men­tary — worms its way into the pub­lic mind like noth­ing else, and has eas­ily made the leap to the web when other forms have fal­tered.”   — Nerve.com 07-Apr 2008

 

• eHow.com “How to Write Sketch Com­edy” // Instruc­tional Video
   

» The joke…is lib­er­ated from the demands of truth. The joke in turn mod­els a cer­tain logic: dream work, mean­ing fal­la­cious rea­son­ing that evokes truth. — Ulmer (p.174)