Unit III: Experience – Affect – Electracy 

Project 3: Screen Self Portrait


F a l l B r e a k (21−29 Nov.)


» Optional Exercise (bonus points)

Par­a­digm Rhetoric — Another Worldview


Duende is the mood of dwelling in infor­ma­tion, and poetry is its logic.
[…] con­cept avatar is a thought of feel­ing as a dimen­sion of civ­i­liza­tion” (107)
— Gre­gory Ulmer, Avatar Emer­gency (2012)


» Optional Blog Entry (participation credit)

    * reminder optional prompt from 20-Nov
  • 200 words (min/max); post by 29-Nov
  • Prompt reflect upon Blog 5 (“per­sonal data­base” sam­pling activ­ity): think­ing about dig­i­tal iden­tity and medi­ated expe­ri­ence, while look­ing ahead to project 3 (Screen­Self­Por­trait), dis­cuss any new ideas or prospects about com­pos­ing in the affective-aesthetic par­a­digm — work­ing “in” elec­tracy as a dis­tinct appa­ra­tus (sep­a­rate from Orality-Belief and Literacy-Argument paradigms).
  • Use any help­ful ideas from the optional read­ing, “The Learn­ing Screen” (Net­worked 2009)
    — along with any videos from “The Ulmer Tapes”
  • Con­sult, ref­er­ence, dis­cuss Arroyo’s video Grow­ing Up with Elec­tracy” (2015)
    — and/or per­haps Ulmer’s talkElec­tracy: Writ­ing to Avatar” (2009)


Ulmer — “ELECTRACY: Writ­ing to Avatar” from DWRL on Vimeo

(Ulmer talk begins @ 5:30)




» Optional Exercise (bonus points)

Par­a­digm Rhetoric — Another Worldview

  • 5 points; 500 words (min/max) + media (1 instance minimum) 
  • Post on your blog or in D2L (by 29-Nov)

» Prompt:

    Dis­cuss a “world­view” that we have not cov­ered this term
      pos­si­ble selec­tions include (among others):
      pro­fes­sional / “pro­duc­tiv­ity”; busi­ness / global eco­nom­ics (post-industrial multi­na­tional cor­po­rate cap­i­tal­ism); other polit­i­cal ideologies
      spir­i­tu­al­ity (not belief dis­cussed in unit 1, your video; nor “reli­gion” generally)
      nature, ecol­ogy, sex­u­al­ity, biol­ogy, ani­mal stud­ies (not discipline/information focus of your project 2)
      arti­sanal cul­ture; cre­ativ­ity, per­for­mance, role-playing / game
      posthu­man­ism / “tran­shu­man­ism,” hybrid­ity, “tech­no­log­i­cal sin­gu­lar­ity
      Nootrop­ics, altered states, Panpsy­chism
      non-Western or “alter­na­tive” phi­los­o­phy, move­ments, prac­tices, beliefs (e.g. astrol­ogy, I Ching/divination, Shaman­ism, mythol­ogy, occult)
  • Use our key top­ics to dis­cuss this world­view in terms of “par­a­digm rhetoric:”
    what counts as Knowl­edge, and what form(s) does it take?
    how is Knowl­edge com­mu­ni­cated? (for­mally & infor­mally? indi­vid­u­ally & collectively?)
    what is a visible/recognizable or promi­nent Insti­tu­tion?
    what is excluded, omit­ted, left out? (delib­er­ately or incidentally)
    how is Expe­ri­ence viewed and regarded? (what “counts as” Expe­ri­ence? or what how is Expe­ri­enced under­stood, rep­re­sented, expressed…?) how is Iden­tity expe­ri­enced and performed?
    impor­tant: describ­ing thought­fully in these terms should gen­er­ate insights by prac­tic­ing our advanced under­stand­ing and per­spec­tive — avoid­ing crit­i­cism, com­men­tary, com­par­i­son, judg­ment, opin­ion, “per­sonal feel­ings about,” etc.
    (Any responses of this lat­ter sort will not earn credit, as this is not an editorial/commentary exer­cise; rather, demon­strate your prac­ticed abil­ity to rec­og­nize and artic­u­late con­ven­tions of a world­view and how it works as a par­a­digm rhetor­i­cally and philosophically.)
  • As brief con­clu­sion, 1. use your insights to name this par­a­digm in brief title
    (hint: use noun form, by adding “-ism,” “-iza­tion,” “-ity”)
    Include one media instance (any form, found/created) that con­veys the “mood of thought” of this title.

    2. Briefly note (2 sen­tences) your insights result­ing from this exer­cise, using the per­spec­tive of “par­a­digm rhetoric” (our method of study) &mdash any new ideas, real­iza­tions, recon­sid­er­a­tion, etc.
    While not required, you might posi­tion (not nec­es­sar­ily comparison/contrast) in rela­tion to par­a­digms — Belief, Information/Argument, Expe­ri­ence — that we’ve stud­ied; or, to your prior knowl­edge (other courses, texts, media, etc.)
    Alter­na­tively, you might also dis­cuss con­sid­er­ing Elec­tracy: as it is being invented, per­haps syn­cretic of Oral­ity & Lit­er­acy, what in/of the par­a­digm you’ve dis­cussed could be rel­e­vant or valu­able to include in this new appa­ra­tus? (espe­cially con­cern­ing iden­tity expe­ri­ence and expres­sion, recall­ing our con­sid­er­a­tions of affect and aesthetics…)


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