“Self-Portrait Screen” (Mash-up)
- » Due: 05-Aug
500 words + 2 media types/forms (minimum); 10 points
–or– ~300 words with original/edited media (e.g. GIF, video, audio clip)
Exercise (Project warm-up): “Personal Database Sampling“
Select materials/images and “characters” from at least two of your “personal databases”: Autobio/Family, Community, School/Career (field), Entertainment/Culture.
Use these in mash-up (“high concept”) fashion to present a “self-portrait” of your mediated identity in Electracy (multiple modes).
» formula: Mash-up technique — sampling & sequencing various voices (cf. Rice & Brown) — in creative re-purposing, using Web logic of play & performance (Electracy).
Example form (Relay): “sketch comedy” scene — remake, impersonation, imagined scenario with “signature style” traits.
- “Characters”: individuals from Family & Career Field, for example, meeting Entertainment icons
- Setting: scene from Entertainment database?
(for example, a favorite childhood game; an film personally important; a TV show location)
Narrative ArgumentSketch/Scene: created, not using existing storylines, using “readymade” materials.
- → recall Brown: the mash-up performs its argument (rather than making an argument about copyright, creativity, etc.)
» Use/apply lessons from your studying Participatory Culture forms: humor, play, re-purposing; phrases, iconography, gestures, style; emotion, attitude, mood.
» Composing Guide: (some techniques for Project 2 as well)
- — key concepts for composing: intuition, association, inference (personal meaning, not for others); create “virtual mood” of thought experiment through sensory details — even if “nonsense” (like memes, music videos, other popular forms of digital media)
- Organization: Sketch, fragment/s (scene/s or “clips”); not a coherent story or rational paragraphs.
» Tip: authoring mode = “sketching a scene” (or “sketch comedy”) — think screenwriting, against essay form; Macro Image or GIFs unlike photos
Use concise & precise phrasing; concrete & sensory details, using the specific characters & references — evoke and create the “virtual mood” of the imagined scene.
- Comment: the appearance parameters are highly flexible and need not be a “sketch” — could use another Pop Culture form, e.g. meme, parody video, game (like Super Smash Bros. or MarioKart) for the “visual mash-up”).
Try experimenting stylistically in order to invent/innovate creative approaches, with main objective to “perform” (express/convey) the associative relationship — one that has no obvious link (only connection is the creator, you).
Organization (“structure” & sequence) is key to this end: model entertainment / participatory culture form, rather than essay conventions (literacy = argument) — exploring the potential/possibilities for personal expression (through performance and play) in Electracy
— review Apparatus Theorychart
- Style: Expressive/evocative (virtual mood), by putting together unlike & distant “characters,” materials, details (juxtaposition and assocation; logic of joke).
Note: Rather than explaining or defining, leave the relation and your idea implicit (implied).
(i.e. omit a descriptive frame or explanation, which the essay form would require).
You are composing like the Mash-Up DJ, leaving yourself out of the result: staging (“telling a joke”) the virtual encounter through the scene/s, without literally stating the high concept idea. Instead, use the “signature style” (phrases, details, mode, mood) of your “characters” and setting.
- Reminder: leave out yourself as “sender/receiver” position—the link (you) remains unsaid, as you are your intended audience as reflexive “self-portrait” (key exercise “warm up” toward Project 2)
This virtual scene should be “polyphonic” & heterogeneous, multiple discourses—not your single voice (monologue); try experimenting this multimodal form by varying composition styles, using Web logic of imaging (“nonsense”):
“write” with e.g. dialogue, quotes, catchphrases; action = expressive gestures; “signature” performance traits; minimal exposition.
- Design: Feel free to use images/media from any one of the Personal Databases (ideally, edited for your new purpose/context); not required to post media for all categories, though.
→ Suggestion: create new atmosphere (“virtual mood”) through media elements, particularly GIFs or audio/video clips.
Comment: this is especially important if you’ve not attempted, both in technical and poetic aspects. Considering Web-composing (dromosphere), cultural elements can express much more efficiently, both with connotation and aesthetic qualities, (e.g. song, character, “style/signature,” logo/icon).
Try using media as expressive mode, rather than as “empirical documentation” (referential, representation mode). This is “warm-up” for Project 2 directly — experimenting with both aesthetics/design & writing.