Project 2 (Group Consulting)


Stage II   Net­work Engage­ment
Project: Net­work Con­sult­ing — Beyond/Against “Clicktivism”

  • 30 points total

  • Final work due 01-Nov (see respec­tive tasks/assignments below)


Chal­lenge: How to engage the meme­sphere, under­tak­ing respon­si­bil­ity for address­ing a social issue?

Net­work Con­sult­ing (through week 10): Address topic selected as group
— Com­mu­nity prob­lem + “Click­tivism” case study

  • Each stu­dent: 10 “posts” (min­i­mum) to group’s social net­work account(s): e.g. Face­book page, Word­Press (new), Twit­ter account, Tum­blr, Pin­ter­est, Google+, Insta­gram, Vine (oth­ers?)
  • Use exemplar(s): e.g. Hel­loCool­World, Florida Research Ensem­ble, Adbusters, Crit­i­cal Art Ensem­ble
    — plus media campaign(s) for “case study“
  • Pro­duce col­lab­o­ra­tive “Prob­lem Emblem” for social-media account and for net­work cir­cu­la­tion (in/by week 10)
  • Use vari­ety of media and mul­ti­ple modes, from both source mate­ri­als and “per­sonal databases”
    • Apply “meme logic” stud­ied (explain in Poet­ics).
      Cre­ate 1 orig­i­nal/composite image, to be cir­cu­lated (“rhetor­i­cal veloc­ity”: able to be remixed?) — post to account(s)
    • Log par­tic­i­pa­tion and “track” effects (e.g. “shares”); ded­i­cated sec­tion of your blog


Part II (due S 01-Nov): Dig­i­tal Rhetoric—crit­i­cal prose with advanced con­tent knowl­edge & perspective

      4 sec­tions; cre­ate sub-pages of Project 2 page on your blog


  1. Par­tic­i­pa­tion Log: links to & anno­ta­tions about “posts” to group’s account(s) in Part 1 (through week 10)   — Tem­plate

      *note: you might cre­ate a video (screen-recording with voiceover) dis­cussing posts — apps here

  3. Rhetor­i­cal Analy­sis of Case Study (500−700 words)

    • Dis­cuss crit­i­cally — using key terms from class read­ings (any from project 2 weeks) — the group’s “case study” (media cam­paign) in two ways.
      First, your analy­sis, using any/all cat­e­gories or fea­tures:
      — mes­sage, con­tent, pur­pose, con­text, implied audience(s), media ele­ments, deliv­ery (includ­ing fre­quency), plat­forms, cir­cu­la­tion, “rhetor­i­cal veloc­ity,” remix, par­tic­i­pa­tion (observed), engage­ment (encour­aged).
      As well — draw­ing upon your notes and par­tic­i­pa­tion log — your appli­ca­tion of these insights: e.g. inform­ing your group (con­cep­tu­ally), “mod­el­ing” posts (sim­i­larly), work­ing alter­na­tively, etc.
      Be sure to end with a brief con­clu­sion about the sig­nif­i­cance and/or con­se­quence of the case study.

  5. Reflec­tion (400−500 words)

    • Dis­cuss thought­fully and pur­pose­fully your expe­ri­ence — insights, appa­ra­tus the­ory applied — work­ing col­lec­tively and indi­vid­u­ally as an Emer­A­gency con­sul­tant on this prob­lem in the group project.

        *note: you might cre­ate a video (screen-recording with voiceover) dis­cussing your reflec­tion — apps here


  6. Pro­posal for “Par­tic­i­pa­tory Poet­ics” (400−500 words)
      — for engaged meme­sphere, beyond “click­tivism”:
      insights from your study and expe­ri­ence (group “con­sult­ing” on net­work) — using key terms from our read­ings — propos­ing ideas for “par­tic­i­pa­tory civics” and/or “social engage­ment” in the net­worked media ecol­ogy.
      (as we’ve dis­cussed, con­nect­ing social prac­tices and cul­tural forms; per­haps “between” or alter­na­tive to “click­tivism,” dig­i­tal activism, and “resis­tance cul­ture” by Crit­i­cal Art Ensem­ble?)
      Con­clud­ing with pro­posal for ideas about future net­work con­sult­ing, par­tic­i­pa­tion, if not “activism”: par­tic­u­larly, prospects for cre­at­ing “MemeMo­r­ial” (Project 3) using cul­tural logic, viral poten­tial, net­work com­mu­ni­ca­tion and behav­ior, etc.


Direc­tory of Groups Social-Network Pres­encePage (for dis­cus­sion, optional)


One Comment

    » Video Software/Sites (espe­cially for screen record­ing)

      SnagIt (Chrome Exten­sion)
      EZVid   * rec­om­mended
      Jing Project — cap­ture & anno­tate screen images (and short videos)
      WeV­ideo   rec­om­mended
      — note: good for voice-over record­ing, but need to import video (and/or images) already cre­ated
      (for instance, using another screen-cap app first)


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>