Stage II Network Engagement
Project: Network Consulting — Beyond/Against “Clicktivism”
- 30 points total
- Final work due 01-Nov (see respective tasks/assignments below)
Challenge: How to engage the memesphere, undertaking responsibility for addressing a social issue?
Network Consulting (through week 10): Address topic selected as group
— Community problem + “Clicktivism” case study
- Each student: 10 “posts” (minimum) to group’s social network account(s): e.g. Facebook page, WordPress (new), Twitter account, Tumblr, Pinterest, Google+, Instagram, Vine (others?)
- Use exemplar(s): e.g. HelloCoolWorld, Florida Research Ensemble, Adbusters, Critical Art Ensemble
— plus media campaign(s) for “case study“
- Produce collaborative “Problem Emblem” for social-media account and for network circulation (in/by week 10)
- Use variety of media and multiple modes, from both source materials and “personal databases”
- Apply “meme logic” studied (explain in Poetics).
Create 1 original/composite image, to be circulated (“rhetorical velocity”: able to be remixed?) — post to account(s)
- Apply “meme logic” studied (explain in Poetics).
- Log participation and “track” effects (e.g. “shares”); dedicated section of your blog
Part II (due S 01-Nov): Digital Rhetoric—critical prose with advanced content knowledge & perspective
- 4 sections; create sub-pages of Project 2 page on your blog
- Participation Log: links to & annotations about “posts” to group’s account(s) in Part 1 (through week 10) — Template
- *note: you might create a video (screen-recording with voiceover) discussing posts — apps here
- Rhetorical Analysis of Case Study (500−700 words)
- Discuss critically — using key terms from class readings (any from project 2 weeks) — the group’s “case study” (media campaign) in two ways.
First, your analysis, using any/all categories or features:
— message, content, purpose, context, implied audience(s), media elements, delivery (including frequency), platforms, circulation, “rhetorical velocity,” remix, participation (observed), engagement (encouraged).
As well — drawing upon your notes and participation log — your application of these insights: e.g. informing your group (conceptually), “modeling” posts (similarly), working alternatively, etc.
Be sure to end with a brief conclusion about the significance and/or consequence of the case study.
- Discuss critically — using key terms from class readings (any from project 2 weeks) — the group’s “case study” (media campaign) in two ways.
- Reflection (400−500 words)
- Discuss thoughtfully and purposefully your experience — insights, apparatus theory applied — working collectively and individually as an EmerAgency consultant on this problem in the group project.
- *note: you might create a video (screen-recording with voiceover) discussing your reflection — apps here
- Discuss thoughtfully and purposefully your experience — insights, apparatus theory applied — working collectively and individually as an EmerAgency consultant on this problem in the group project.
- Proposal for “Participatory Poetics” (400−500 words)
- — for engaged memesphere, beyond “clicktivism”:
insights from your study and experience (group “consulting” on network) — using key terms from our readings — proposing ideas for “participatory civics” and/or “social engagement” in the networked media ecology.
(as we’ve discussed, connecting social practices and cultural forms; perhaps “between” or alternative to “clicktivism,” digital activism, and “resistance culture” by Critical Art Ensemble?)
Concluding with proposal for ideas about future network consulting, participation, if not “activism”: particularly, prospects for creating “MemeMorial” (Project 3) using cultural logic, viral potential, network communication and behavior, etc.
Directory of Groups Social-Network Presence — Page (for discussion, optional)
» Video Software/Sites (especially for screen recording)
SnagIt (Chrome Extension)
Screenr
EZVid * recommended
CamStudio
Jing Project — capture & annotate screen images (and short videos)
WeVideo recommended
— note: good for voice-over recording, but need to import video (and/or images) already created
(for instance, using another screen-cap app first)