Stage III Assemblage Testimony
Project: “MemeMorial”
Exercise 4
Cognitive Mapping — Optical Unconscious
- Due: (TBA)
500 words (minimum)
10 points; see general criteria.
Media: include expressive media element (image, video, etc.) to convey cognitive map perspective
— optional / extra credit: use (create, edit) original media (e.g. custom/edited image)
» Additional tips & examples in comments below…
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» Assignment (Electronic Monuments p.94):
- “The strategy is to allegorize the particulars of the situation, to promote them to personifications of the forces or powers that they embody or represent…”
- “Think about your own life in these terms. Do for your experience what Pierson did for Wojtowicz (locate and foreground that narratable unifying thread).”
“Extract from the assemblage a set of instructions for how to transpose a life situation into a system of meaning (cognitive map). Apply this map to your own situation.”
» Goal:
Ulmer states that it is “important to find or compose the shape of the egent’s situation in order to move from MEmorial to testiomy” (94).
This exercise uses a story/event from any Popcycle database (see pp. 20–1)
in order to recognize & understand one’s own position via “cognitive mapping”: identifying aspects of the situation (values, ideas, forces, “blind spots”?) previously “unseen” or under-theorized, by means of visible/perceptible details.
» Task:
Present your insights that result from your cognitive mapping, about the situation, through concrete details and particular examples.
Rather than describe the process (sequence), use the examples as supportive illustrations of your new ideas, presented in Ulmer’s terms and perspective.
(In other words: limit/avoid summary and description of the narrative and situation in favor of analysis and conclusions about the “system of meaning” newly understood as a result.)
Strategies & Other Tips
“A MEmorial is one way to accomplish what [Jameson] calls ‘cognitive mapping’, which is needed to help citizens grasp their position within a historical field.” (p.90)
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Jameson focuses on “the background, setting, or place of the drama, and the way the film transforms this site into a figure of an otherwise unthinkable transformation of the world by transnational capitalism.” (91)
“His reading of Dog Day Afternoon shows where to look for this allegorical collective (popcycle) dimension in an entertainment narrative.” (91)
Guided perspective: consider “the implications for EmerAgency consulting and the possibilities of a virtual civic sphere of the displacement from the problems…” (p.93)
» key technique: Ficelle (focalization: Community story, expressing Value)
- Type of “displacement”: “In the news story that Frank Pierson turned into a screenplay, the transsexual is a ‘ficelle’, a secondary character or supporting role in a drama about a bank robbery. His focus is on recasting the event into an entertainment (fictional) narrative.” (p.89)
“The formula for the syncretic project of electracy is to locate the ideological other quilting or suturing (“sutra”) together one’s cultural point of view, and then switch the dominant focalization (usually so familiar that one does not even experiece it as such) for an unfamiliar one associated with the ficelle.” (Internet Invention, p.195)
Exercise 4 tips:
» Task:
Present your insights that result from your cognitive mapping, about the situation, through concrete details and particular examples. Rather than describe the process (sequence), use the examples as supportive illustrations of your new ideas, presented in Ulmer’s terms and perspective.
First, the main objective is to present a straightforward discussion (rational/analytic discourse, “academic organization”) of your insights that result from the cognitive mapping strategy.
So, it is the result of your attempting this perspective, not a description of the process or of the situation.
On the last point, the specific examples cited should illustrate your analysis — rather than simply identifying.
You will likely have one key idea that you realize through the process, which is what you should discuss mostly in the response — with illustrative examples.
— the “Popcycle databases” (see pp. 20–1): Autobio & Family; School, Field Discipline (major/career); Community (possibly including “street” and/or “church”); Entertainment, Pop Culture, Media
→ for this invention strategy (unlike Exercise 5), we’re using concrete details (“material signifiers”) from one database.
Also important to keep in mind (review): each of these has distinct discourse & logic/mode, informing and mediating our thinking the issue (social problem, network witness)…
» Goal:
Ulmer states that it is “important to find or compose the shape of the egent’s situation in order to move from MEmorial to testiomy” (94). This response uses a story/event (from any Popcycle dimension) in order to chart one’s own situation via “cognitive mapping” — identifying aspects of the situation (values, ideas, forces, “blind spots”?) previously “unseen” or under-theorized.
→ To this end, you need to select a story (event), from any Popcycle dimension/database; Ulmer has examples of all three types in chapters 3 & 4 (especially).
The idea is that the story helps you recognize (“locate and foreground”) particular instances, which are representations of abstract ideas — “values, ideas, forces” manifested usually through institutions and personal relations.
The film discussed shows us both types, especially through Jameson’s two key strategies of cognitive mapping:
1) looking at the background/setting;
2) “displacement” of focus from the primary role to examining “secondary character” (ficelle).
We have the questions, “what is going on around me? how can I ‘grasp my position’ in this situation of ‘invisible’ forces and values?”
We need “visible” signs in order to comprehend the “unseen” (under-theorized, unthought, ignored) aspects of the situation — recall discussion (Wed-Fri) about Chp 2.
All events/stories, seen in films particularly, have “background” characters: in the main event these “background” or secondary actions and institutions make intelligible the “unthinkable” aspects (values, forces, desires) difficult otherwise to process; the latter is often illustrated (“dramatized”) in the main character/s.
We typically identify with this main character; but, with assemblage testimony & network witness, I am “in the background…“
(review “concetto”: folding of collective values into individual experience).
→ In order to situate myself within this “matrix” of unseen/unthought forces and values, I need a story/event with visible “characters” (even if nonfiction) and actions.
This need not be a disaster, though (the later objective of the final project); more important at present are the insights such an event yields —
as in the case of the Titanic disaster, which illustrates the 1910s dominant values in Anglo-American upper-class society (end of Chp 4).
On a more immediate (“local”) level, I need to recognize what values/beliefs and ideas are circulating around me (Popcycle; memesphere) in various institutions and collective experience (behaviors, ideas, values, attitudes) of my situation.
A specific story, with its concrete/particular details (“material signifiers” sensory, rendering perceptible)
helps me think this complex situation on a personal level. This is the exercise, as thought experiment.
email reply to question about Exercise 4
— focusing on issue, at least tentatively chosen, yes.
“Cognitive map” strategy is means to perceive this differently, to understand my position situated in complex network of collective identity with abstract values (not necessarily my own; e.g. I’m part of the American society that includes Zimmerman and Travon — what is my position or perspective as bystander-witness?). The exercise mainly (just) presents your insights resulting from the strategy, thinking the collective and recognizing/understanding abstract ideas like values, desires, processes, power, identity, etc.
(Jameson’s example recognizes global capitalism and decentralized power in the figures of the FBI Agent and bank employees in the film. Usually we “identify” with the hero/villain of the story; in this case, I am a bystander — thus thinking issue by means of “secondary/background characters”).
A thought experiment: start with a tentative issue; select story from “personal database” (school, community, pop culture — not experienced but witnessed); identify the particular details, including characters; “zoom out” to general/collective level — see what you recognize and think newly/differently. Discuss these insights in/as the exercise, understanding yourself as positioned within this “collective system of meaning.”
reply to question about source of story/event:
the story/event could be from any “Popcycle” database — school, community, entertainment/pop culture (likely).
We’re using these specific details to “map” our position — “in relation to our topic/issue” as you say — and think the issue newly, concerning the collective (abstract values, like global capitalism in Jameson’s example using the film characters).
The exercise presents the ideas that result, your new/different understanding or perspective (being situated within collective). Like the quote from Benjamin about photo-aura creating our “access to history” — thinking collective/abstract by means of particular details in story.
reply to student’s email about cog. mapping via chora logic (choragraphy)
For instance, you mention Africa and cognitive mapping: how can I think my position in the global system that includes children dying there from insufficient/unhealthy water?
The snowmelt in our area — snow I can imagine/perceive boarding, and runoff water I see in town here — provides as one of several sources water to California’s drinking supply (to oversimplify, in my limited understanding).
The Colorado River (which I’ve seen nearly dry in Albuquerque) is a more concrete figure — one that links the American imaginary (or, the identity of America), particularly to “Hollywood”: SoCal (alarming drought) + entertainment industry, our main global export.
(do African children watch Hollywood films before dying of unclean water or thirst? maybe films with car washes, golf course, waterparks, lush green American lawns…? exaggerating/dramatic but you get the idea)
We could similarly “map” using a plastic disposable water bottle, going from individual ($1 16oz) to link
source (springs? tap? plus pollution to make the plastic, including petroleum and paraxylene)
and destination (landfill? melting sites?) that are both someplace else,
which we don’t think or worry about individually in our moment of thirst quenching.…